Examples
Examples
In the map below, you can find examples of water protection measures within this topic. These actions are picked from the Bank of Actions - if you are interested to browse other water protection actions, visit the Bank of Actions.
Agriculture
Awareness raising
Hazardous materials
Littering etc.
Oil spill prevention
Research and monitoring
Shipping and boating
Stormwater management
Strategies and programs
Wastewater management
Other
Drainage basin
Communication strategy for local level water protection
Actor: Tallinn University, Institute of Communication ● Year: 2015 ● Address: Narva mnt 25 Tallinn, Estonia
Communication strategy to help actors communicate water protection activities. 
Description
The Communication Strategy compiled by Tallinn University (Estonia) helps relevant actors to communicate water protection activities and encourage citizen activity. These activities often face challenges as people have little faith in their own capabilities to achieve water protection. They do not know what they could do, and often also consider national governments, the European Union and industries to bear most responsibility. On the other hand, local municipalities view themselves as bearing most responsibility, but suffer from the lack of resources.
The strategy was preceded by two surveys: 1) among the citizens of Baltic countries and 2) among coastal municipalities in Baltic countries and Finland.
Benefits
The document enables local governments, NGOs and other organisations dealing with environmental issues to develop their activities in order to improve the environment around the Baltic Sea. It suggests ways of
- raising awareness of the problems facing the Baltic Sea
- increasing citizens' knowledge
- engaging the public in environmental risk management
- increasing citizens' activity and change their behaviour
- engaging stakeholder groups and
- building up local networks.
The preceeding surveys helped to identify knowledge gaps and attitudes that stand in the way of effective local level water protection activities. The awareness of those barriers will help to design communication activities that contribute to higher awareness and improved water protection behaviour of various actors.
Background information
The surveys and the communication strategy are part of the European Union Life+ program co-funded project CITYWATER – Benchmarking water protection in cities.
Download the Communication Strategy here!
Read more on the process of compiling a Communication Strategy here!
Further information
Name: Kaja Tampere ● Email: kaja.tampere (a) tlu.ee ● Web page: https://www.tlu.ee/en/institute-of-communication
